Why outsource business solutions and what are the benefits of outsourcing business solutions?
Whether it’s due to a lack of internal resources or a need to maximize budget, a business will outsource business solution in efforts to seek the expertise of a solutions agency to provide a reliable and expertly-guided service. Outsourcing business solutions allows individuals and companies with the ability to better forecast their marketing budget and roadmap the journey to achieving business objectives. Whilst you and your staff work on your everyday business activities, the additional support of dedicated marketing specialists can free up capacity in your team and help better inform your business decisions.
What are the benefits of outsourcing marketing for large companies?
Access to specialists that you don’t have in-house
You’re the expert on your business and its offering, but when it comes to the creative and strategic elements of marketing, you might need a helping hand. With an outsourced marketing agency, the expert guidance of a designer, copywriter, search engine specialist or marketing strategist is just the press of a button away. What’s more, with KO Brand Solution's marketing strategy, you get your very own dedicated brand manager who oversees all of your marketing activities. Think of your brand manager as your outsourced marketing director, providing clarity over your strategy so that you can focus on running your business without the headache of managing marketing campaigns.
Scale at speed
Outsourcing marketing helps to support your business and encourage its growth. With this in mind, you can call on an outsourced marketing agency for bespoke marketing strategies that help you capture seasonal opportunities and reach your goals throughout the year. As demand for marketing activity increases, you can better manage the capacity of your internal team.
A fresh set of expert eyes
As an extension of your business, an outsourced marketing agency focuses on the key metrics that indicate how successfully your current marketing efforts are working for your business. They’ll identify the strengths and USPs of your offering, design a strategy that highlights these across your available channels and explore under-utilized areas. At KO Brand Solutions, we go one step beyond the analytics, bringing in the creative skills of our design and copywriting teams to ensure that whilst your content performs well, it also has you looking your best.
A flexible approach
In business, no two days are the same. With the purchasing of products and services influenced by the financial market, emerging trends and seasonal demand, marketing activities also fluctuate similarly. This means that to allocate your marketing budget effectively, you need to be able to dial your services up or down as needed. When outsourcing marketing, you can do exactly this. Maybe one month you’d like to run a high-engagement objective social media campaign with additional paid ads, or you’d like some extra graphic design services to create print collateral for your Christmas event. When you outsource your marketing activities to an agency, you also have the bonus of increasing or decreasing the number of services you require, and to what extent [you’re welcome].
Our top tips for outsourcing marketing
Check that your outsourced marketing agency covers all bases
Not all agencies are created equally. Whilst many marketing agencies specialize in digital marketing services like social media marketing and pay-per-click advertising, they may not offer internal design and copywriting services. This means that they are outsourcing these services, or may just not offer them altogether. Whether you require these specialist services from the onset or not, it’s beneficial to have the option to add additional services to your marketing strategy. For example, if you decide to redesign your logo down the line or add a new page to your website. Ensuring your outsourced marketing agency offers every service, from website design to email marketing, is highly advantageous.
Agree on a monthly fee
Staying on budget is essential, so agreeing on a monthly fee in your initial contract ensures that there are no surprise bills down the line. The beauty of outsourcing marketing to a team of experts is that even if you require ad-hoc marketing activities for a campaign, this can be charged separately. Transparency in your marketing spend provides peace of mind and helps you to understand exactly where your activities are being directed. That’s exactly why a Ketchup marketing strategy accounts for every last penny, for full transparency of your marketing budget.
Be hands-on
You know your business better than anyone else. Whilst an outsourced marketing agency can steer your marketing strategy towards success, they’ll rely on you to inform them of any challenges and developments in your business. Be sure to choose an agency where communication is a priority, so that they’ll keep you in the loop with any updates on your campaign performance with weekly meetings and monthly reports. This is ideal for enriching your understanding of your marketing performance and providing valuable insights [so that you can adjust your strategy accordingly]. For us, these monthly meetings and reports help to keep our relationships with our clients strong, allowing us to touch base and keep evolving our strategies to meet their ever-changing needs.
Welcome knockout results with KO Brand Solutions
As a leading full-service agency, we check all of the boxes when it comes to outsourcing marketing activities with confidence.
A dedicated welcome process, including a discovery call, proposal and plan of what to expect from the first few months? [Check]
Flexible ‘pick n mix’ services? [Check]
Experts in every area of marketing, from strategy to content creation and search engine performance? [Check]
Transparent reporting? [Check]
Results-driven strategies? [Check]
Let us be your key to knockout success! In today's business landscape, outsourcing solutions are essential. We offer budget predictability, expert guidance, and enhanced capabilities. While you focus on core activities, our specialists drive strategic decisions. Experience efficiency, expertise, and streamlined growth with KO Brand Solutions.